Writing Samples for the Walt Disney Company
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As one of the best-known mass media and entertainment enterprises in the world, Disney wants to express its core concepts of keeping up with the power of story-telling and being willing to take their social responsibilities. In PRL 214, I wrote a series of media messages for the Walt Disney Company, including press release, audience persona, pitch letter and more.
PR Campaign for EPI
Empower Parkinson Inc., located in Syracuse, New York, is a non-profit organization launched as Rock Steady Boxing in February of 2017. Rock Steady Boxing is a fitness program designed to help people with Parkinson's disease improve their physical strength, balance, nimbleness, endurance, cognition, coordination, and even their breath expiration and voice volume.
In this campaign, our team dedicated to improve EPI's overall brand awareness in the surrounding community from four perspectives: fundraising, promotional events, media relations and social media design.
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Case study Analysis of
"highly Evolved"
The City of Indianapolis partnered with Pivot Marketing to develop the Highly EVolved campaign to promote the adoption of electric vehicles in Central Indiana.The Highly EVolved campaign utilized various marketing strategies, including a campaign website, billboards, radio and streaming ads, and an EV showcase to promote the benefits of EVs and provide EV-related resources.
PR Campaign for
otto the orange
Otto the Orange is Otto the Orange is the current mascot of Syracuse University and was first introduced in the year 1980. Our team wrote a integrated social media plan for Otto the Orange. Students are responsible for running the social media accounts and creating content that features Otto the Orange, mainly featuring promotions for campus activities and upcoming sporting events.
PR Research Report for
The barnes center
Syracuse University’s Barnes Center at The Arch has a mission to provide quality integrated wellness services and programs, which support a holistic and inclusive student-centered experience promoting lifelong growth and development. The Gold Group has executed several research methods, including online survey, focus group and quantitative/qualitative social listening to determine and analyze why students are not engaging with some of the Barnes Center’s services and programs, as well as how the Barnes Center can better promote its services and communicate its goals to students.
Louis Vuitton
Gen Z and Winter sports
This paper and presentation examines Louis Vuitton's introduction of a ski collection targeted at Generation Z. It employs a SWOT analysis to discuss the brand's strategic move into winter sports apparel, emphasizing the alignment with Gen Z's values and interests in luxury and active lifestyles. The study also outlines Louis Vuitton's marketing strategies, such as partnerships with sports brands and digital campaigns, to effectively engage this younger, tech-savvy demographic.
Burton snowboard
integrated communication strategies
This CMGT 541 project at USC presents an integrated marketing communication plan for Burton Snowboards to strengthen brand loyalty and encourage repeat purchases among beginner and intermediate snowboarders aged 25–34. The campaign—centered on the theme “Unleash New Possibilities”—combines traditional, digital, and experiential strategies, including partnerships with Dior and Monster Energy, influencer collaborations, trade-in programs, and social media activations to deepen customer engagement and position Burton as a lifestyle brand beyond the slopes.
Tinker the robot
Audience Analysis and marketing Strategies
This project was done at USC, for my CMGT587: Audience Analysis. This marketing project analyzes Tinker the Robot’s current business model and proposes strategies to strengthen brand awareness and audience engagement. The study identifies key challenges such as underutilized social media, lack of marketing strategy, and overreliance on B2B channels. It recommends expanding into B2C markets through influencer collaborations, storytelling campaigns, and partnerships with libraries, museums, and camps to boost visibility and reach more young STEM learners.
