Empower Parkinson is a non-profit organization launched as Rock Steady Boxing in February of 2017. Rock Steady Boxing is a fitness program based on boxing that does not involve any physical contact. It is designed to help people with Parkinson's disease improve their physical strength, balance, nimbleness, endurance, cognition, coordination, and even their breath expiration and voice volume.
Despite of Rock Steady Boxing program, EPI also provides other fitness options, such as Yoga, Tai Chi, Dance and Chorus. According to EPI’s official website, its mission is to “provide a holistic program of wellness and prevention empowering people with Parkinson disease to ‘fight back’, to maintain their functional abilities and to age well.”
PR Campaign Book
For Empower Parkinson Inc.
Our team, Orange Crush Communication, designed a public relations campaign for Empower Parkinson Inc. from four perspectives: fundraising, promotional event, media relations and social media designation. We also include SWOT analysis, problem statement, audience persona and practical and creative mock-ups to achieve our different tactics.
For Empower Parkinson Inc.
Veteran Directory
For Empower Parkinson Inc.
In order to help EPI reaches out more target audience, out team made a directory of veteran organizations in Central New York. By connecting with VA clinics, those clinics could refer EPI to Parkinson's Disease patients. This Directory contains names, contact information, address of each veteran organization.