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214 Writing: Skills

The following information is not intended to be factual but is part of a class writing assignment from August 2021 through December 2021 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

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News Release

For the Walt Disney Company

​This new hire is joining the senior management ranks of the U.S. – based company, which is the Walt Disney Company. I assume the role of the senior public relations person at Disney in this news release. This news release includes the “About” paragraph, stock exchange information, fictitious quotes from the CEO of your company and the new hire.

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Audience Persona

For the Walt Disney Company

This audience persona includes the following information:​

  1. Demographics

  2. Age

  3. Gender

  4. Salary/household income

  5. Location 

  6. Education Level

  7. Goals and aspirations

  8. Problems 

AUDIENCE PERSONA

Audience persona for the Walt Disney Company

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Pitching Letter

For the Walt Disney Company

The premise of this assignment is that the Walt Disney Company is launching a Frozen-themed cafe.

I choose an existing suitable journalist and media outlet to help Disney to promote this event and target more desired audiences. In this pitching letter, I need to make this event attractive to make this journalist willing to post on his blog.

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Diversity Analysis Presentation

For the Walt Disney Company

The Walt Disney is committed to achieving its diversity initiatives as its long mission.

I did a lot of researches to have a better understanding of how Disney achieved their goals of diversity, equity and inclusion. The presentation includes different diversity strategies of Disney, such as employees recruitment, film production and LGBTQ+ inclusion.

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PESO Writes

For the Walt Disney Company

The Walt Disney Company is launching a Frozen-themed cafe. This is an original idea, not something the corporation already has. In this writing, I develop a messaging strategy for Disney that supports this. I demonstrate the paid, earned, shared and owned channels of the PESO model require a unique message that can resonate across channels with a target audience.

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Fact Sheet

For the Walt Disney Company

In this two-page fact sheet, I introduce the Reimagine Tomorrow website. This website is launched by the Diversity, Equity and Inclusion team of Disney. This website aims to amplify underrepresented voices from diverse groups of people. 

This is one of the diversity initiatives of the Walt Disney Company.

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E-Newsletter

For the Walt Disney Company

This assignment has two parts.

Part A: I create a CEO messaging asking for support of a "Reading Stories Together" event in New York. The intended audience of this letter is every stakeholder of Disney.

Part B: I create top stories of Disney for receivers to read. Those stories include pictures, links and brief introduction paragraphs. 

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