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The City of Indianapolis partnered with Pivot Marketing to develop the Highly EVolved campaign to promote the adoption of electric vehicles in Central Indiana. The campaign was created as part of the Bloomberg American Cities Climate Challenge, an initiative aimed at reducing carbon emissions in 25 cities across the United States. The campaign aimed to educate 10,000 people on the benefits and realities of EVs and increase the number of EV owners in Marion County to 2,000.

The Highly EVolved campaign utilized various marketing strategies, including a campaign website, billboards, radio and streaming ads, and an EV showcase to promote the benefits of EVs and provide EV-related resources. The campaign also engaged high-impact partners such as car dealerships and utilities to provide ongoing research and planning efforts, and hosted EV educational events with corporate partners to inform the downtown workforce.

One page Summary

This is a one page summary about this campaign. By reading this summary, you could have a clear understanding and overview of the campaign's mission and how this campaign launched successfully in this market.

For “Highly EVolved" Campaign

For Empower Parkinson Inc.

Presentation Power Point

This is the presentation power point of this campaign analysis. This power point includes the research methods, objectives, target audiences, communication strategies and execution of this campaign.

For “Highly EVolved" Campaign

For Empower Parkinson Inc.

Critical Written Report

For “Highly EVolved" Campaign

This report contains description of the nature and focus of the campaign, as well as detailed critique of each element of the four-step public relations management process: defining, planning, implementation and evaluation.